BeaWorld
ART MASTERS: A Virtual Reality Experience
ACCIONA Cultura has designed and produced this virtual reality experience in collaboration with the Museo Nacional del Prado. Through a journey across an imaginary museum, visitors can immerse themselves in five major masterpieces from the Prado’s collection, exploring a universe that moves between the real and the dreamlike, while uncovering the secrets hidden within these iconic canvases.
Client
ACCIONA Cultura Original
Year
2025
Area of specialization
Sports & Entertainment
Theme
Contemporary Art & Culture, Interactive & Multimedia Experiences, Scenography & Narrative Space, Edutainment, Original IP
Location
Europe, Asia
Surface
300m2
Scope
Design & production
- Shanghai, China
- Buenos Aires, Argentina
- Japan, Tokio
- Madrid, Spain
More locations coming soon.
A pioneering virtual reality experience allows visitors to immerse themselves inside some masterpieces... this exhibition aims to bring art closer to the public through technology.
LA VANGUARDIA
The experience draws visitors into works by Velázquez, Goya, Brueghel, Bosch, and Veronese, making them part of the stories depicted in the paintings.
Infobae
Viewers cease to be passive observers and become active participants in the immersive experience.
GQ
The goal is to foster a deeper connection with the paintings symbolism and meaning.
Blooloop
Throughout the exhibition, 3D environments merge with an immersive narrative that brings the paintings and their characters to life.
LA VANGUARDIA
Museo Nacional del Prado
ACCIONA Cultura
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